Marketing Yourself to Potential Residents

People come to your property for a couple of reasons…(1) they need a place to live and (2) can actually be any number of things.   They can afford your rents over your competition, they have friends that live at your complex, it is close to their work, etc.  So how do you know how to market to their second reason?Listen to what they are saying…Let them do the most talking whether they are in your office or on the phone.  If you can learn why they are looking at renting at your community, then you will know how to close the sale.

Keep a checklist of sorts that will show them how each of these reasons improve by them living here.

If they say, they are wanting to move to be closer to work, then let them know the other things they will be close to…grocery store, library, schools, parks, entertainment, restaurants, etc.  Have this checklist of places, their phone numbers and directions ready to hand out to them.

If they are moving because of the rents, let them know what that rent includes…water, sewer, 24 hour maintenance, storage room, community room, etc.  If you do activities with your residents, have a list of those activities so they can see the kinds of things you do.  Let them know if they are in walking distance to any stores, libraries, etc.

If they are moving because they have friends that live there, let them know if you have an apartment close to their friend.  Give them details about the property and staff…let them know how long each has been there, etc.

Be ready with all that your property has to offer.  Market yourself and your staff…Make them NOT want to go anywhere else.