Do you know what your tenants expect when they live at your complex? I know you might think they expect it ALL, but that isn’t really true.  At least not for most residents.  Here’s an idea that I came up with a few years back and it has really helped with resident retention… Read more »

People come to your property for a couple of reasons…(1) they need a place to live and (2) can actually be any number of things.   They can afford your rents over your competition, they have friends that live at your complex, it is close to their work, etc.  So how do you know how to market to their second reason? Read more »

I’ve talked a lot about giving gifts to your residents and your new move-ins and the things you can do to make your property a little different than your competition, but is that enough customer service?  I don’t think so.  I think customer service doesn’t have to cost much, if anything, but it can bring you return customers… Read more »

Do you inspect the vacant units after your staff says it is done?  No, why not?  Does your staff keep a check on the vacant units until they are rented?  No, why not?  Is that vacant unit really ready?  Um…you don’t know… Read more »

First impressions!  They are so important.  If someone comes on your property and sees trash on the ground, then they are going to think if you and your staff don’t take care of the property, you probably don’t take care of the apartments either…but what is the first impression you are giving when someone comes into your office… Read more »